Generation Z: Unwilling to the web market

By Mauro Libi.-  We have talked about the millennials and the generation K regarding their behavior with the online market. Today we will refer to the generation Z, which includes those born between 1995 and 2004, a group of people that begins with the end of the economic bubble to the present day. They are the post-millennial generation, the very young teenagers and adults around us.

     Well, this group doesn’t like the online market, they prefers to go to the physical establishments to make their purchases. For them, the Internet isn’t a good scenario to meet their needs for products and / or services. This has been demonstrated by the studies and polls that have carried out. According to analysts, the main reason for this behavior is the lack of access to credit cards.

     The audience aged between 13 and 21 years, purchases online only in a minimum percentage that doesn’t exceed 20 percent. This population segment tends to impulse the purchases on the physical stores. Also, physical stores offer more possibilities than the electronics. These boys are excited to see the products on the shelves and right there they are optimistic to make their purchases. This is kind of weird because they are born under the cover of digitization.

     In polls, these people say that they are expectant to discover a product through a friend or family, while a smaller percentage is enthusiastic about products that they see in magazines and catalogs.

     Another factor that affects how to buy is the availability of products. Seeing them on the shelves ensures their existence and is that finding that the product they want on a website is "sold out", they find it highly frustrating. Finally, there is the haggling.

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